Maxine
| Since Maxine first appeared on Shoebox greeting cards in 1986, Americans have purchased more than 200 million Maxine cards. |
| Maxine is the first greeting card character to move from the card aisle into popular culture. |
| Maxine ranks in the top 10 of all licensed characters appearing on Hallmark products. |
| Consumers sent nearly 1 million Maxine e-cards from Hallmark.com in 2007. |
| Maxine's trademark “look” includes bunny slippers, aviator sunglasses and blue hair – along with her sidekick, Floyd the dog. |
| Maxine will celebrate her 25th anniversary in 2011. |
Product News
- Maxine greeting cards are top sellers, in part because they add a little attitude to birthday, keeping in touch, work-related, and other card-sending occasions.
- Maxine currently has two books in Hallmark Gold Crown® stores and wherever Gift Books From Hallmark are sold – It’s Not Menopause … I’m Just Like This and her newest edition, And Another Thing: Maxine on Life, Love, and Losers, which was released fall 2007.
- Hallmark.com offers more than 20 free e-cards featuring Maxine and her dog, Floyd.
- Maxine fans can visit www.Maxine.com to download wallpapers and web banners, and access Maxine’s daily online comic, Crabby Road.
- Maxine designs are licensed by top companies where her likeness and attitude appear on calendars, collectible figurines, decorative tiles, and kitchen textiles.
Character History
Maxine first appeared on greeting cards when Hallmark launched the Shoebox line of cards in 1986. The crabby character was created by Hallmark artist John Wagner, who was inspired by his mother, his maiden aunts, and his grandmother.
The name Maxine was chosen when the team who creates Shoebox cards had a contest among themselves to name the character. Three of the approximately 30 entries suggested "Maxine."
Maxine was an instant hit with consumers. Soon her likeness began to show up on Hallmark coffee mugs, along with irreverent wisecracks. She also has been immortalized on nutcrackers, cookie jars, adhesive notes and playing cards.
In June 2006, Maxine landed her own web site, Maxine.com, which receives 30,000 to 50,000 visits per month.
In Stores
In addition to e-cards on Hallmark.com, greeting cards featuring Maxine are available wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown® store.