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Hallmark announced a new licensing agreement with the Country Music Association (CMA) that will bring music from some of the most popular Country artists into the greeting card aisle.
As part of a brand new partnership, Kid President is his message or positivity and awesomeness to Hallmark Gold Crown stores just in time for back to school.
Hallmark steps up its participation this year at the nation's largest pop culture fan gatherings with a grouping of products and collectibles developed exclusively for events starting this summer.
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In 1932, Hall Brothers licensed the rights to use Disney characters on greeting cards. It was one of the first licensing ventures for both companies.