Hallmark to Bring an Event-Exclusive Product to Barbie® Fans

A new Hallmark Keepsake Ornament is planned for national convention attendees

KANSAS CITY, Mo. (July 5, 2017) - Hallmark will help celebrate all things Barbie® later this month by bringing limited quantities of a product developed exclusively for the fashion doll's biggest fans gathering in Houston, Texas.

Hallmark will appear at the 2017 National Barbie® Doll Collectors Convention, scheduled July 19-22 at the Hyatt Regency Houston.

The newest edition of Shoe-sational!-a Keepsake Ornament convention tradition since 2010-will incorporate a classic image of BarbieTM on the fashionable shoe design. The Keepsake Ornament has a total production run of 500, and will be offered for sale while supplies last.

Hallmark will display additional Barbie ornaments at the convention booth. Details about booth activities and ornament pricing will be announced at the event.

For more information about Hallmark and the products offered, visit Hallmark.com.


BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2017 Mattel. All Rights Reserved.

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 28,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.