Hallmark Wins 12 Awards at 28th Annual LOUIE Awards

Signature, Shoebox and Studio Ink receives honors for best cards in multiple categories

KANSAS CITY, Mo. (May 22, 2017) - Hallmark Cards is celebrating 12 wins at the 28th annual Greeting Card Association LOUIE Awards. Consumers know the Hallmark brand stands for quality, innovation and ‘the very best.' This weekend, the international greeting card industry recognized that work at the International Greeting Card Awards Competition during the National Stationery Show® in New York City. Since 1988, the LOUIE Awards have recognized the most outstanding art, editorial and design of greeting cards.

Rising to the top among 1,000 plus competitor entries, were Hallmark's innovative greeting cards for holidays and occasions.

"At Hallmark, we are dedicated to breakthrough ideas, formats and inventions that inspire consumers to connect," said Darren Abbott, vice president of creative at Hallmark Cards. "Innovation is an integral part of our product development and we continue to invest in those unique creative capabilities."

The award-winning Hallmark lineup includes cards for Birthday, Children's, Father's Day, Friendship/Encouragement, Humor, LGBTQ, Romantic, Valentine's Day and more. Many of the award-winning cards come from the brand's top lines, including Hallmark Signature, Shoebox and Studio Ink. Hallmark also received a "Print and Production Excellence" award. To see a full list of the winning cards, click here.

Hallmark produces approximately 10,000 greeting cards annually. You can find Hallmark greeting cards in more than 30 languages in more than 100 countries. They are available on Hallmark.com and at Hallmark Gold Crown® stores nationwide, as well as drug stores, mass merchandise stores, discount stores, grocery stores and other fine retailers. Visit Hallmark.com to find a store near you.

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.