Hallmark Signature Cards Celebrate What Makes Every Mom Special This Mother’s Day

Expanded selection of Signature Mother’s Day cards feature fresh designs and genuine messages

KANSAS CITY, Mo. (April 27, 2017) - This Mother's Day, Hallmark is encouraging people to celebrate the special mom in their lives by recognizing what makes her truly one-of-a-kind. With new selections of intricately designed Signature cards, featuring handcrafted embellishments and craftsmanship, the collection features 50 Mother's Day cards, including Spanish language cards for the first time.

"At Hallmark, we know that every mom has something that makes her unique - whether it's her laugh or her special recipe, every mom has a signature. When someone cares enough to praise mom for what makes her ‘her,' it can change her world," said Lindsey Roy, vice president of marketing - Hallmark Greetings. "Every mom deserves to hear how amazing she is, especially on Mother's Day, and we want to help people honor the mom in their life with a Signature card that is as special as she is."

Hallmark Signature Mother's Day cards feature new selections for 2017 with bold, uplifting designs and simply stated editorial. Style serves as the inspiration for the fastest-growing premium card brand, and each card makes a one-of-a-kind statement with distinctive, detailed and dimensional designs made out of the highest quality materials.

This Mother's Day, Hallmark is introducing a new bright and energetic national marketing campaign aimed at inspiring people to take the time to honor the mom in their lives for who she is and what makes her so special. Pop sensation Meghan Trainor's hit single ‘Mom' from ‘Thank You' provides an upbeat soundtrack for Hallmark's "Every Mom Has a Signature" campaign, which highlights the handcrafted designs, rich textures and beautiful embellishments of Signature cards. 

"Mother's Day is not only a time for children to show love and appreciation, but for spouses, partners, friends and family to share what's in their hearts with any mom in their lives," said Roy. "With a stylish point of view coupled with meaningful messages that only Hallmark can deliver, Signature cards are the perfect way to show her what she means to you."

With an estimated 118 million Mother's Day cards exchanged every year, Mother's Day is the third-largest holiday for giving greeting cards. This year, the Hallmark Mother's Day card collection includes more than 1,000 designs that address the range and relevance of today's modern moms and families. Look for the latest designs and formats wherever Hallmark products are sold nationwide. Visit Hallmark.com/MothersDay to watch the commercial, shop for cards online or find the nearest store. Hallmark Signature Mother's Day cards are available in more than 20,000 locations nationwide.


About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 28,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.