Hallmark's Businesses


Hallmark Greetings

Our global greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide.  


Hallmark Retail

Our retail operations include more than 2,000 company and independently owned Hallmark Gold Crown stores in five countries that offer artistry, multi-cultural, local, and digital products in the U.S., Canada, England, Ireland and Scotland.

Complimenting strong Hallmark Keepsake and ornament growth, developments in our retail business include our Gold Crown stores now being featured inside existing retailers such as Ace Hardware, and customers have a more convenient shopping experience with expanded digital capabilities such as:

  • Ship-from-Store
  • Ship-to-Store
  • Buy Online, Pick Up in Store
  • Retailer Landing Pages

Hallmark Home & Gifts

Our Home & Gifts offerings provide a broad array of home décor and gift product throughout the U.S. in more than 2,400 retail outlets from baby to trendy to whimsical.



Crown Media Family Networks

Crown Media Family Networks & Hallmark Channel

The home to two of cable's leading family friendly networks in the U.S., the Hallmark Channel, which is distributed to 88 million homes, and the Hallmark Movies & Mysteries Channel, available to a national audience of 66 million subscribers.

Founded: 1999
Hallmark Channel (2001), Hallmark Movie Channel (2003)
Headquarters: Studio City, Calif.

  • Hallmark Channel is a 24-hour basic cable network that provides a diverse slate of high-quality original family programming that includes scripted primetime series, romantic/comedic movies, specials, and a two-hour daily lifestyle program, Home & Family. The network is available to a national audience of 88 million subscribers.
  • Hallmark Movies & Mysteries Channel is a 24-hour family entertainment cable channel focused on compelling dramas and the lighter side of the suspense and mystery genres. The network's programming lineup features a unique mix of original mystery movie series, presentations from the acclaimed Hallmark Hall of Fame library, and compelling original dramatic movies. The network is available to a national audience of 66 million subscribers.

Crayola, LLC


Crayola offers a wide range of art materials and toys designed to spark children's creativity around the globe, including 13 million crayons that are made every day. The third largest toy brand today, Crayola is the 2017 winner of the  Toy of the Year Award for its air marker sprayer in the "Activity Toys" category.

Founded: 1903
Acquired: 1984
Headquarters: Easton, Pa.

  • Crayola® art products
  • Silly Putty®
  • Portfolio Series™ art materials
  • The Crayola Experience™, an interactive Crayola brand experience for children of all ages offered in historic downtown Easton, Pa., Orlando, Fla., and in the Mall of America in Bloomington, Minn. Its newest location will be in Plano, Texas.


Crown Center Redevelopment Corp.

Crown Center

A real estate development company that manages the 85-acre hotel, office, entertainment and residential complex surrounding the world headquarters of Hallmark Cards, Inc. The Crown Center complex welcomes more than 5 million visitors annually.

Founded: 1968
Headquarters: Kansas City, Mo.

  • Regional attraction offering a variety of shopping, dining and entertainment options
  • Key player in Kansas City’s meeting and tourism industry
  • A premier office address for businesses
  • Attracts 5 million people annually