Tree of Life
| The top five markets for Hallmark’s Tree of Life card retail sales are: 1) New York, 2) Miami, 3) Los Angeles, 4) Philadelphia, 5) Chicago. |
| The Tree of Life brand is one of the most extensive offerings of cards available for Jewish consumers. |
| The size of the U.S. Jewish population is approximately 6 million people. (Source: American Jewish Yearbook, 2000) |
| Hallmark introduced the Tree of Life brand in 1995. |
Product Features
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Tree of Life features more than 350 cards for Jewish consumers, including bar mitzvah, bat mitzvah and bris, as well as birthday, mazel tov, thank you, wedding, anniversary, sympathy, and get well. Tree of Life also offers cards for Jewish holidays such as Passover, Jewish New Year and Hanukkah.
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Tree of Life cards feature relevant Jewish symbols with rich colors and beautiful illustrations, as well as special processes such as flock, bronze, emboss, and die-cut shapes.
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The line includes traditional, inspirational and encouraging messages, as well as light-hearted and humorous sentiments for both adults and children.
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Many cards use images from Hallmark's Jewish Art Collection, which highlights the work of Jewish artists throughout history.
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In addition to cards, Tree of Life offers Hanukkah gift wrap, gift bags, and coordinating ribbons, package trims and gift tags.
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Hallmark also offers a partyware design appropriate for Hanukkah and other occasions such as bar and bat mitzvah celebrations.
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A variety of everyday and holiday Tree of Life e-cards with animation and sound are available at Hallmark.com.
Product History
Hallmark has been creating cards appropriate for Jewish consumers since the 1940s. The company introduced the Tree of Life brand in 1995.
The name Tree of Life was selected because of the significance of trees in Jewish culture. As a tree nurtures, protects and provides sustenance for those living around it, the Torah (five books of Moses that are a form of instruction in the Jewish culture) guides, protects and provides spiritual sustenance.
In Stores
Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark Tree of Life products are sold. Use the store locator on Hallmark.com or call 1-800-396-TREE (8733) to find the nearest Tree of Life retailer.