Mother's Day Gifts

Mother’s Day is the second most popular holiday for gift-giving, following Christmas.

According to Hallmark research, the most-appreciated Mother’s Day gifts have a personal touch and reflect that some thought was invested in the gift.

Consumers plan to spend $15.73 billion on mothers of all kinds on Mother’s Day. Individual consumers are expected to spend an average $139.14 on the holiday compared to $122.16 in 2006. (Source: National Retail Federation, 2007)

2008 Product Features

Three Storytelling Albums provide a personal gift for Mom or Grandma. The giver can add 10 photos and use the book to tell the story of a special relationship with Mom, Daughter or Grandma. Space is included to add your own personal messages. The albums are $7.95 with each purchase of three Hallmark cards ($18 value).
A new Hallmark CD – There Is No One Like Mom – combines songs by artists such as Sheryl Crow, Sting, Shania Twain, Elton John, and more to celebrate the mother-child bond. The CD is $7.95 with the purchase of three Hallmark cards ($10.95 value).
A collection of fabric products combines a beautiful a hand-sewn look with lighthearted messages for Mom and Grandma. The collection includes pillows, photo frames, a door hanger, tote bag and cosmetic bag.
The enamel collection introduces the hot new look of enamel on metal on items such as key chains, photo frames and pill boxes. Sentiments on each item express thanks and love for Mom or Grandma.
A new Recordable Frame enables the giver to record a 10-second message that Mom can play over and over while enjoying a 4-by-6-inch photo inserted inside the frame. It is available for $12.95 with each purchase of three Hallmark cards ($20 value).
Hallmark makes it easy to give a personalized gift from the heart. Just add photos to a specially designed coaster set, keychain or paper weight for unique gifts appreciated the whole year through. Add photos to one of the many Mom or Grandma/Grandkids-themed Instant Scrapbooks, personalize it with the included sheet of stickers, and give a lasting memory.
The Hallmark Legacy Keeper includes all the tools needed to capture and preserve a family's history. It's a great activity to do together on Mother's Day.
The Personalized Mug comes with a special marker for personalizing. Just bake the decorated mug in the oven for a heartfelt keepsake.
The Gift of Words collection includes mugs, ceramic tiles, pillows, magnets and canvas prints with humorous thoughts for many of the special women in a consumer’s life, including Mom, Grandma, Nana, Daughter, Sister, Aunt and Friend.
The Down to Earth Angels collection provides angels with real-life sentiments. The Nana angel, for example, has a “heavenly license to spoil.” Metal charms, beads and other adornments hang from each angel’s unique wire-scrolled wings. Designs include Mom, Working Mother, Grandma, Nana, Daughter, Sister, Aunt and Friend.