Hallmark (PRODUCT) RED™

Product Features

• Hallmark Gold Crown® stores offer 108 (PRODUCT) RED greeting cards for birthday, love, friendship, encouragement, thinking of you, wedding, baby, thank you and congratulations.
• An additional 23 (PRODUCT) RED Cards With Sound for birthday, love and just for fun feature original song clips by the original artists such as, “Let’s Get It On” by Marvin Gaye, “You Are My Sunshine” by Ray Charles, and “The Best” by Tina Turner.
• Five boxed card assortments provide a selection of cards including birthday, thank you, and blank cards for any occasion. The boxes have three each of four designs.
• Hallmark (PRODUCT) RED gift wrap includes 25 designs primarily in white, black and red. The line includes gift bags, reversible roll wraps, a fabric bag, designed tissues, trims, and ribbons.
• The line also includes:
  • Blank and thank-you stationery note cards.
  • The treasure keeper Keepsake Box with two each of six greeting card designs (birthday, blank and thank you).
  • Journal with 160 lined pages.
  • Red heart-shaped glass Hallmark Keepsake Ornament that bears the word “Inspi(RED).”
  • A hand-made Mud Cloth Bag sourced from Africa.
  • A Gift Book from Hallmark – “Be Inspi(RED)” – which delivers messages of hope, courage and inspiration.
• (PRODUCT) RED cards will be offered for holidays as well, including Valentine’s Day, Mother’s Day, Graduation and Christmas.
• Hallmark.com also offers (PRODUCT) RED e-cards and photo cards which allows someone to upload a photo that will be printed on the card and personalize a message.
• Card for Africa, an application on the social networking site Facebook.com, allows members to "sign" a virtual card by dragging their photo into the card and send it along to friends inviting them to do the same. The application tracks how far the card travels, how many people have signed it and the impact the purchase of Hallmark (PRODUCT) RED merchandise has on the fight against AIDS in Africa.
• In the "Stories" section at Hallmark.com/RED, videos can be viewed on how Hallmark (PRODUCT) RED came to be told by (RED) co-founder Bobby Shriver, how the Mali Mud Cloth bag benefits them told by the women in Mali, and the story behind the "Believe" card whose words inspired the creative approach to the Hallmark (PRODUCT)) RED line as told by editorial director Sarah Mueller.
• Hallmark (PRODUCT) RED greeting cards are printed on recycled paper with a minimum 20 percent post-consumer fiber.

Product History

Hallmark announced its partnership and introduced its first (PRODUCT) RED line in October 2007. The initial launch included holiday and everyday greeting cards, Cards With Sound, gift wrap, and a Hallmark Keepsake Ornament exclusively in Hallmark Gold Crown stores. In January 2008, the line was expanded to include more than 150 products.

While raising money for the Global Fund, the Hallmark (PRODUCT) RED collection also will create jobs and support the local economy in Mali, West Africa. For instance, one of Hallmark’s (PRODUCT) RED items, the Mali Mud Cloth Bag, made in the West African Republic of Mali, has generated jobs and income for 221 workers in the Malian cities of Bamako, Mopti, San, and Sevaré. In addition, it represents one of the largest export orders on record for artisan crafts in Mali.

In Stores

Hallmark (PRODUCT) RED™ is available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.