Gift Wrap Innovation
| Hallmark has always been on the cutting edge of gift wrap: |
| 1917: Credited with founding the gift wrap industry. |
| 1930s: Developed Hall Sheen ribbon that sticks to itself when licked like a stamp. |
| 1970s: Offered jumbo plastic bags for large items. |
| 1987: Introduced paper gift bags with handles. |
| 1994: Created curl cascade ribbons, ribbons that already are curled and gathered together, ready to place on a gift bag or package. |
| 2006: Introduced gift bags and gift-card boxes with sound technology. |
| 2007: Launched Fun-Zips™, decorative boxes with a perforated strip used to open the package. |
| 2008: Introduced first-of-its-kind Adhesive Gift Wrap that works like a sticky note, with low-tack adhesive on one side that sticks firmly to packages. |
Product News
Adhesive Gift Wrap
Hallmark's newest gift wrap innovation works like a sticky note to create a beautifully-wrapped gift without a lot of extra work (or tape). Adhesive Gift Wrap is a first-of-its-kind product that is coated on one side with a low-tack adhesive invented by Hallmark. It is sticky enough to create clean lines and crisp folds without leaving any residue on the gift. With no backing to peel off, Adhesive Gift Wrap sticks to itself when rolled up, making storage simple as well. Hallmark Gold Crown® stores currently offer 14 different designs of Adhesive Gift Wrap for birthdays, weddings and other occasions.
Fun-Zips™
Fun-Zips are innovative gift boxes that offer an easy way to present a gift and a fun way to unwrap it. Each box is self-sealing, requiring no scissors or tape. The recipient simply pulls a perforated strip to unzip the package and reveal the surprise. “Animals on Parade Fun-Zips” is a collection of six whimsical animals with google eyes, a “zipped” mouth and attachments such as bows and jewels. Each of the six designs is available in two sizes – medium for items such as DVDs, CDs and other small items, and large for items such as dolls, action figures, books and clothing. Hallmark also is introducing a Fun-Zip snowman and reindeer for Christmas.
Gift Bags and Boxes With Sound
Following the successful introduction of Cards With Sound in 2006, Hallmark introduced sound technology on gift bags and gift-card boxes. When the recipient lifts the flap of a gift bag or opens the box, it plays CD-quality recordings of original music and sound clips by the original artists and actors. Each clip plays 15-30 seconds when the flap is opened, and stops when the flap is closed.
Creative Gift Trims
Hallmark offers a variety of creative ways to complete a gift. Metal word trims that hang from a chain and can be attached to any gift help convey a special message to the recipient, such as “cheers,” “congrats” or “dream.” Stretchy Gift Bands have fashionable decorations attached and slip easily around a standard shirt box, eliminating the need for ribbons and bows. For the holidays, the Santa’s Belly Ensemble includes a pre-folded sheet of red paper to fit a standard shirt box with three self-adhesive buttons and a black satin ribbon with a foil belt buckle attached. When you put it all together, the package looks like Santa’s belly. A snowman ensemble also is available.
In Stores
A selection of gift wrap is available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.