Encouragement Cards

Facts

Product News

Encouraging Words

• Authenticity is the touchstone of the Hallmark Gold Crown® line of adult encouragement cards, first introduced in 2007.
• Hallmark encouragement cards provide a range of emotionally honest messages from the general to the specific and personal, covering topics such as illness, job loss, parenting, and the stresses of social change.
• The Encouraging Words line includes more than 100 cards grouped together by message, tone and design style to help improve the Hallmark Gold Crown shopping experience so people can find the right card.
• Messages of hope, encouragement, care and support range from serious to light-hearted, and from religious and inspirational to secular.
• Hallmark artists researched the psychology of color to design cards that uplift and brighten the day by conveying optimism (yellow), hope (green), perseverance (orange), nurturing (pink), and faith (blue).

Kids Encouragement

• The Hallmark Gold Crown® Kids Encouragement line, first introduced in 2010, has more than 100 cards and 28 gifts and books for kids, tweens and teens, giving parents and caregivers more ways to show love, support and pride for the young people in their lives.
• The cards in the collection range from lighthearted and laugh-out-loud funny to warm, personal and heartfelt, with messages that express support, love, pride, and "miss you."
• The Kids Encouragement line has a wide range of cards addressing specific needs, such as the complex concerns children have with school, friends and family, sports and other activities. Whether giving praise for a job well done or providing support during a difficult time, parents and caregivers are sure to find a card that meets their needs.

One Tough Chick

• One Tough Chick, introduced in 2010, is a line of 90 humor cards and gifts that offers women the smiles, laughter and sense of empowerment they need in times of stress and change.
• Card messages range in tone from light-hearted to fall-down funny, and address such difficult life situations as cancer support, divorce, job loss, and social change.
• The line includes 10 encouragement gifts, including buttons, a "cadet" hat, an iron-on transfer, and two new packs of postage-paid postcards (each pack has eight different humorous postcards).
• With research showing that women need to laugh more in tough times, the back of each card features true-yet-funny statistics on the healing power of humor.

In Stores

A selection of encouragement cards are available wherever Hallmark cards are sold. The largest selection is available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.