Christmas Gift Wrap

Facts

2011 Product News

• Hallmark holiday gift wrap is available in eight beautiful new collections this year, including:
  • Crimson Elegance - Luxe golds and rich reds serve as an elegant want to wrap up the holidays. This collection features Martha Negley poinsettia artwork.
  • Winter Wonderland - Plaids and snowflakes are the foundation of this collection, which features a sophisticated snowman, reindeer plus holly and red plaid.
  • Bohemian Chic - Retro designs with unexpected color accents are crafted for the sophisticated gift giver, contemporary green and red convey the joys of the season.
  • Holidazzle - Beautifully intricate patterns with striking black, silver, white and red designs create a standout collection, while elegant, modern motifs frame traditional holiday greetings.
  • Snow Serenity - Favorite Christmas icons like snowflakes and snowmen mingle with cool blue, white and silver or vibrant green. Lyrical holiday phrases also accent this collection.
  • Cozy Toesies - This cheerful collection will remind all of the fun of a traditional Christmas, with happy snowmen and warm words evoking fond memories of favorite times.
  • Story Time Santa - These designs feature whimsical santas, snowmen and reindeer with cheerful Christmas wishes, and traditional red and green combinations are paired with light blue, bright white or cream
  • Cool Yule – Words of the season are emphasized in lots of bright red in this collection, great for gift recipients of all ages.
• Pop-up gift holders fold flat for storage and pop up into the shape of a snowman or elf when the Velcro tabs are released.  A Snoopy® Dog House gift box is a 3-D view of the famous Peanuts® character’s iconic home.
• Many products help consumers easily present popular gifts of homemade treats, wine and gift cards, bottle bags and decorated boxes.
• Many roll wraps and gift bags include extra processes such as foil, glitter, and embossing. In addition, many bags have attachments such as ribbons and die-cut paper shapes.
• New Deluxe Bow Assortments in three classic color schemes come in beautiful, reusable boxes that are perfect for gifts.
• Some Hallmark gift bags and roll wraps feature licensed designs such as Frosty the Snowman™, Prep and Landing, and Peanuts® characters.
• Hallmark provides a wide selection of elegant and fun accessories for the perfect finishing touch. Selection includes ribbons and bows made of sheer fabric, velvet, stain, yarn and metallic materials, as well as specialty gift trims such as a glittery stars, plastic light bulbs, jingle bells, snowflake and miniature knit mittens. New Peel and Stick Gift Trims come in three festive shapes, including a Christmas tree, Santa boots, and a snowman.
• Hallmark offers coordinating tissues and a variety of unusual and decorative gift tags and adhesive seals.

Product History

Hallmark is credited with founding the gift wrap industry when, during the Christmas season in 1917, stores ran out of the red, green, white and holly tissue sheets that people used to wrap gifts. Some decorative envelope lining papers from France were brought from Hallmark’s manufacturing plant and put on top of a showcase for 10 cents a sheet. They sold quickly.

The next year, the sheets were offered three for 25 cents, and they again sold out. Soon gift wrap became the first product Hallmark made that was a departure from greeting cards.

In Stores

Available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.