Christmas Gift Wrap

According to Hallmark research, 98 percent of consumers say they wrap gifts during the holiday season.

Hallmark is credited with founding the modern-day gift wrap industry in 1917.

2008 Product News

Hallmark gift wrap is available in six distinctive design collections based on consumer needs from traditional to kids' designs to trendy.
Technology plays an increasing role in this year’s line.
– New Peek-Busters bags feature motion-activated sensors that use sound to let the recipient know when they've been caught in the act of trying to peek inside a gift.
– Light creates special effects on some gift bags. For example, fiber-optic lights suggest the look of falling snow on a gift bag and twinkling light bulbs decorate reindeer antlers on a bottle bag. A gift bag that features synchronized light and sound also is offered.
fUNZIP™ boxes offer a clever and convenient way to present a gift. The boxes are self-sealing and require no scissors, tape or bows. The recipient pulls a perforated strip to unzip the package. Three sizes and three designs – a reindeer, Santa and penguin – are available.
Six rolls of Adhesive Christmas Gift Wrap work like a sticky note, with low-tack adhesive on one side that sticks firmly to packages. Adhesive Gift Wrap is a first-of-its-kind Hallmark innovation unveiled in March 2008.
Many products help consumers easily present popular gifts of home-made treats, wine and gift cards, including gift card holder boxes that play a song when opened, fUNZIP gift card boxes, felt bags, treat sacks, bottle bags and decorated boxes.
Many roll wraps and gift bags include extra processes such as foil, glitter, and embossing. In addition, many bags have attachments such as ribbons and tassels.
Hallmark provides a wide selection of elegant and fun accessories for the perfect finishing touch. Selection includes ribbons and bows made of grosgrain, velvet, taffeta, satin, sheer fabric and tinsel as well as specialty gift trims such as a silver snowflake, greenery, jingle bells, tinsel wreaths, and a felt Santa or snowman. Stretchy gift bands provide an easy solution of elastic and accessory that just stretch over the gift to look like ribbon and trim.
Hallmark offers coordinating tissues and a variety of unusual and decorative gift tags.

Product History

Hallmark is credited with founding the gift wrap industry when, during the Christmas season in 1917, stores ran out of the red, green, white and holly tissue sheets that people used to wrap gifts. Some decorative envelope lining papers from France were brought from Hallmark’s manufacturing plant and put on top of a showcase for 10 cents a sheet. They sold quickly.

The next year, the sheets were offered three for 25 cents, and they again sold out. Soon gift wrap became the first product Hallmark made that was a departure from greeting cards.