Diversity at Hallmark

Our vision makes diversity and inclusion a business imperative. So we approach it from three points of view: developing products that are relevant to a broad range of consumers; recruiting talent from many backgrounds; and creating a work environment that makes the best use of each individual's talents.

We support these efforts through hiring, recruiting, training, mentoring and marketing, as well as product development – Mahogany, Hallmark Sinceramente and Tree of Life – and an active supplier diversity program. It starts at the top, through the long-term commitment of Hall family leaders. It continues with the work of managers who serve on Hallmark’s Corporate Diversity and Inclusion Council leading corporate-wide initiatives.

In addition:

Division Diversity & Inclusion Councils within various company divisions support awareness and action with activities like mentoring programs, cultural celebrations and educational activities.

Employee Resource Groups (ERGs) emphasize opportunities to share common interests for African American, Hispanic, Asian American, Millennial, and Gay, Lesbian, Bisexual and Transgender employees. ERGs offer personal and professional mentoring and networking opportunities and are often called upon to influence business decisions as well. They organize teams for employee volunteer events, host guest speakers and participate in recruitment and retention activities. ERGs are open to all employees regardless of ethnicity, age or sexual orientation.

Talent recruitment focuses on relevant colleges and professional societies – the National Society of Black Engineers and the Society of Hispanic Professional Engineers, for example – as well as word-of-mouth efforts through ERG members.

Participation in conferences allows Hallmark to share and learn from best practices at other companies. Examples include the Out and Equal Workplace Summit, National Hispanic Corporate Council, National Association of Asian American Professionals, the National Association for the Advancement of Colored People, and the Urban League.