Beliefs & Values

THIS IS HALLMARK

 
WE BELIEVE:

  • That our products and services must enrich people's lives.
  • That creativity and quality – in our products, services and all that we do – are essential to our success.
  • That innovation in all areas of our business is essential to attaining and sustaining leadership.
  • That the people of Hallmark are our company's most valuable resource.
  • That distinguished financial performance is imperative to accomplish our broader purpose.
  • That our private ownership must be preserved.

 

WE VALUE AND ARE COMMITTED TO:

  • Excellence in all we do.
  • High standards of ethics and integrity.
  • Caring and responsible corporate citizenship for Kansas City and for each community in which we operate.
  • These beliefs and values guide our business strategies,our corporate behavior, and our relationships with business partners, suppliers, customers, communities and each other.

 

Fun Fact

Eighteen-year-old entrepreneur J.C. Hall founded Hallmark in 1910 with little more than two shoeboxes full of postcards. Read more about J.C. Hall.