Hallmark’s Big Night at the LOUIE Awards

Greeting card company recognized by international industry; receives 17 awards

KANSAS CITY, Mo. (May 18, 2016) - For more than 100 years, Hallmark has been the greeting card industry leader helping create a more emotionally connected world, and today its work is recognized by the international greeting card industry. This weekend, Hallmark was awarded 17 LOUIE Awards - including "Judges Award of Excellence" to Hallmark Signature, "Card of the Year $4 and below" to Sunrise, and "Superbly Stated" to Studio Ink - at the International Greeting Card Awards Competition during the National Stationery Show® in New York City.

Since 1988, the LOUIE Awards have recognized the most outstanding greetings cards, invitations and announcements marketed in the U.S. Rising to the top among 1,100 competitor entries, were Hallmark's innovative greeting cards for holidays, occasions and just because.

"At Hallmark, we are dedicated to leading the industry with our unique creativity capabilities," said Darren Abbott, vice president of creative at Hallmark Cards. "And our work continues to payoff. We bring artistry, innovation and a broad greetings portfolio that includes more than 10,000 new and redesigned cards annually."

The award winning Hallmark line-up includes cards for Birthday, Birthday Humor, Children's, Friendship Humor, LGBTQ, Romantic, Holiday, Holiday Humor, Father's Day, Valentine's Day and many more. Many of the award winning cards come from the brand's top lines, including Hallmark Signature, Shoebox, Studio Ink and Sunrise.

To see a full list of the winning cards, click here.

You can find Hallmark greeting cards in more than 30 languages in more than 100 countries. They are available on Hallmark.com and at Hallmark Gold Crown® stores nationwide, as well as drug stores, mass merchandise stores, discount stores, grocery stores and other fine retailers. Visit Hallmark.com to find a store near you.

About Hallmark

For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark's family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, Hallmark International which offers products in more than 30 languages available in 100 countries and Crown Media Holdings, Inc., which owns and operates cable television's Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs more than 27,000 people worldwide. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.

Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.