Hallmark Signs Licensing Agreement with the Country Music Association

A new collection of 12 Hallmark greeting cards to feature music from popular Country Music artists

KANSAS CITY, Mo. (Aug. 4, 2016) — Hallmark Cards, Inc. today announced a new licensing agreement with the Country Music Association (CMA) that will bring music from some of the most popular Country artists into the greeting card aisle.

With this contract, Hallmark will leverage the prestigious CMA Awards brand to feature products using songs from CMA-member artists including Jason Aldean, Dierks Bentley, Luke Bryan, Lady Antebellum, Miranda Lambert, Little Big Town, Craig Morgan, Brad Paisley, and Carrie Underwood.

"People love to connect with each other through music, and we're thrilled to bring some of today's hottest Country Music artists to Hallmark cards," said Kelly Reichman, Director – Hallmark Licensing. "Capturing the spirit of today's CMA-member artists, this collection celebrates good times with friends."

The collection includes 12 song cards to help consumers recognize birthdays and other celebratory occasions. Priced at $4.99, each card features a 15-second sound clip from some of the artists' top songs including No. 1 singles such as Carrie Underwood's "All American Girl" and Brad Paisley's "Mud On the Tires."

"This year marks the 50th anniversary of the CMA Awards, and we are excited this partnership with Hallmark gives our fans another way to celebrate," said Emily Evans, CMA Director of Strategic Partnerships. "Country Music tells the story of everyday living and these cards are a memorable way to mark life's special moments."

The cards will first appear in select Walmart stores in mid-October. The line will then be distributed through multiple retail channels nationwide by November. To locate a Hallmark Gold Crown store, visit Hallmark.com/stores.

 

About CMA

Founded in 1958, the Country Music Association was the first trade organization formed to promote a type of music. In 1961, CMA created the Country Music Hall of Fame to recognize artists and industry professionals with Country Music's highest honor. More than 7,600 music industry professionals and companies from around the globe are members of CMA. The organization's objectives are to serve as an educational and professional resource for the industry and advance the growth of Country Music around the world. This is accomplished through CMA's core initiatives: the CMA Awards, which celebrates its 50th Anniversary this year of recognizing outstanding achievement in the industry; the CMA Music Festival, which benefits music education and is taped for a three-hour TV special; and "CMA Country Christmas," featuring Country artists performing original music and Christmas classics. All of CMA's television properties will air on The ABC Television Network through 2021.

 

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gifts in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.