Hallmark Celebrates Valentine’s Day with Expanded Signature Card Collection

Hallmark Signature cards feature largest assortment of Valentine’s Day cards ever

KANSAS CITY, Mo. (Feb. 8, 2017) — Hallmark is helping people celebrate the extraordinary love in their lives this Valentine’s Day with new selections of intricately designed Signature cards, featuring handcrafted embellishments and unique craftsmanship. The collection features 36 Valentine’s Day cards, the largest selection of Signature cards for the holiday ever.

“At Hallmark, we know that every love story is one-of-a-kind, and we want to help people honor the love in their life with a card that’s just as distinctive,” said Lindsey Roy, vice president of marketing – Hallmark Greetings. “This Valentine’s Day, we’re celebrating the unique love stories of real couples of all kinds in our TV commercial, and we hope to inspire others to reflect on their own special relationships and recognize their loved ones and partners with a Hallmark Signature card.” 

Hallmark Signature Valentine’s Day cards feature fresh, sophisticated designs paired with warm, genuine messages. The cards are handcrafted and designed with beautiful papers, rich textures and just-right flourishes like gems, foil, fabrics and more.

Hallmark’s “No Ordinary Card” campaign this Valentine’s Day shares glimpses of real-life love stories, featuring clips of a range of diverse, loving relationships, with a voiceover from a man describing his love for his wife of 78 years. The campaign continues the “No Ordinary Card” theme with the overarching message, “Because there are no ordinary love stories, there are no ordinary cards,” emphasizing romantic love and how Hallmark Signature cards recognize extraordinary relationships. Each couple’s love story is now viewable on Hallmark’s YouTube channel.

“Hallmark seeks to help people share what’s in their hearts with those they love,” said Roy. “We know how increasingly diverse our connections to each other are, and this campaign showcases how we are here to help all people express love, celebration, support or recognition at Valentine’s Day and beyond.” 

With an estimated 114 million Valentine’s Day cards exchanged industry-wide, Valentine’s Day is the second-largest holiday for giving greeting cards. Hallmark has more than 1,500 Valentine’s Day cards available, offering something for everyone. Look for the latest designs and formats wherever Hallmark products are sold nationwide. Visit Hallmark.com/Valentine to watch the video, shop for cards online or find the nearest store. Hallmark Signature Valentine’s Day cards are available in more than 20,000 locations nationwide. 

About Hallmark

For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark's family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, Hallmark International which offers products in more than 30 languages available in 100 countries and Crown Media Holdings, Inc., which owns and operates cable television's Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs more than 27,000 people worldwide. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.

Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.