Hallmark Celebrates Valentine’s Day with Expanded Signature Card Collection

Hallmark Signature cards feature largest assortment of Valentine’s Day cards ever

KANSAS CITY, Mo. (Feb. 8, 2017) — Hallmark is helping people celebrate the extraordinary love in their lives this Valentine’s Day with new selections of intricately designed Signature cards, featuring handcrafted embellishments and unique craftsmanship. The collection features 36 Valentine’s Day cards, the largest selection of Signature cards for the holiday ever.

“At Hallmark, we know that every love story is one-of-a-kind, and we want to help people honor the love in their life with a card that’s just as distinctive,” said Lindsey Roy, vice president of marketing – Hallmark Greetings. “This Valentine’s Day, we’re celebrating the unique love stories of real couples of all kinds in our TV commercial, and we hope to inspire others to reflect on their own special relationships and recognize their loved ones and partners with a Hallmark Signature card.” 

Hallmark Signature Valentine’s Day cards feature fresh, sophisticated designs paired with warm, genuine messages. The cards are handcrafted and designed with beautiful papers, rich textures and just-right flourishes like gems, foil, fabrics and more.

Hallmark’s “No Ordinary Card” campaign this Valentine’s Day shares glimpses of real-life love stories, featuring clips of a range of diverse, loving relationships, with a voiceover from a man describing his love for his wife of 78 years. The campaign continues the “No Ordinary Card” theme with the overarching message, “Because there are no ordinary love stories, there are no ordinary cards,” emphasizing romantic love and how Hallmark Signature cards recognize extraordinary relationships. Each couple’s love story is now viewable on Hallmark’s YouTube channel.

“Hallmark seeks to help people share what’s in their hearts with those they love,” said Roy. “We know how increasingly diverse our connections to each other are, and this campaign showcases how we are here to help all people express love, celebration, support or recognition at Valentine’s Day and beyond.” 

With an estimated 114 million Valentine’s Day cards exchanged industry-wide, Valentine’s Day is the second-largest holiday for giving greeting cards. Hallmark has more than 1,500 Valentine’s Day cards available, offering something for everyone. Look for the latest designs and formats wherever Hallmark products are sold nationwide. Visit Hallmark.com/Valentine to watch the video, shop for cards online or find the nearest store. Hallmark Signature Valentine’s Day cards are available in more than 20,000 locations nationwide. 

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gifts in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Fun Fact

In 1915, Hall Brothers purchased engraving presses to begin printing and publishing greeting cards, becoming a manufacturer for the first time.