Dean Rodenbough named to new role at Hallmark – Vice President for External Affairs

Dean RodenboughKANSAS CITY, MO. (July 22, 2016) - Dean Rodenbough, vice president, corporate communications and government relations, at Hallmark Cards, Inc. is named to a new role for the company - vice president, external affairs.

In this new role Dean will be responsible for elevating and protecting the reputation of the company and its portfolio of brands and businesses through public relations, as well as advancing the public affairs interests of the company on the local, state and national level. In addition, Dean will take on management of the Hallmark Visitors Center and Kaleidoscope.

Dean joined Hallmark in 1997 as corporate communications director, following a 13-year career at Crayola where he led a public affairs and communications team. In 2013, Dean was named corporate communications and government relations director, before assuming his current role earlier this year.

He currently serves on the board of directors for the Greeting Card Association and the Friends of the Kansas City Zoo. He holds a bachelor's degree in journalism from Indiana University of Pennsylvania in Indiana, Pa.

About Hallmark

For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark's family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, Hallmark International which offers products in more than 30 languages available in 100 countries and Crown Media Holdings, Inc., which owns and operates cable television's Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs more than 27,000 people worldwide. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.

Fun Fact

Keepsake Ornaments debuted in 1973. Since then, Hallmark has introduced more than 8,000 Keepsake Ornaments to adorn Christmas trees and delight fans.