Veterans Day
Always observed on November 11
| Approximately 24 million Americans are military veterans. (Source: U.S. Department of Veterans Affairs, 2007) |
| Approximately 1.7 million military veterans are women.(Source: U.S. Department of Veterans Affairs 2005) |
More than 16 million veterans of American wars are living, including approximately:- Fewer than 25 World War I veterans
- 3.2 million World War II veterans
- 3.1 million Korean conflict veterans
- 7.3 million Vietnam veterans
- 2.3 million Desert Shield/Desert Storm veterans
- 589,000 Global War on Terror veterans
Source: U.S. Department of Veterans Affairs, Sept. 2006) |
2007 Product Features
24 cards for Veterans Day.
Cards are offered for specific wars – including Persian Gulf, Vietnam, Korean, and World War II; for specific people – such as son, father, husband and female veterans; and for branches of service – including Coast Guard.
The collection includes an active duty card and cards for others who protect and serve.
Messages and designs reflect remembrance, thanks, sacrifice, freedom, and pride.
Hallmark also offers a collection of cards designed for those actively serving their country. Called America’s Heroes from Hallmark, the line includes messages such as thinking of you, miss you, thanks, and congratulations. All cards in this collection are available year-round.
Holiday History
Originally Armistice Day, Veterans Day became a national holiday in 1954 when President Dwight D. Eisenhower signed legislation proclaiming Nov. 11 “Veterans Day.” In 1968, a law was passed to change the national commemoration of Veterans Day to the fourth Monday in October. It became apparent that Nov. 11 was a date of historic significance to many Americans. Therefore, in 1978 Congress returned the observance to its original date.
Hallmark first offered Veterans Day cards in 2002, although it had tested Veterans Day cards in 1985 and 1999 but found little consumer interest. America’s attitude change following the 9/11 terrorist attacks on the United States, however, indicated consumer desire for Veterans Day cards.
In Stores
Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark cards are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.