Mother's Day
May 13, 2012 in the U.S.
Facts
- Mother’s Day is always the second Sunday in May.
- Mother’s Day is the third-largest card-sending holiday in the United States, with 133 million cards exchanged annually.
- This is the largest card-sending holiday for the Hispanic community. Depending on the country, Mother's Day is celebrated on many different days throughout the year. In Mexico, it is always celebrated May 10.
- Mother’s Day is the second most popular holiday for gift-giving, following Christmas.
- Mother’s Day is observed across a wide range of relationships. In addition to mothers, grandmothers and wives, the celebration extends to daughters, sisters, aunts, mothers of loved ones, friends, and any others who play a mother-like role.
- Hallmark has been producing Mother’s Day cards since the early 1920s.
2012 Product Features
- Hallmark offers nearly 1,000 cards for Mother’s Day, including 99-cent value cards, Postage-Paid Greetings, Mahogany cards for African-American consumers, and Hallmark Sinceramente designs for Hispanic consumers.
- More than 30 highly-crafted Boutique Greetings come with adornments such as gems and other special touches.
- This year, The Nature’s Sketchbook collection by Marjolein Bastin features 16 new Mother’s Day Cards featuring exquisitely crafted paper designs with beautiful process, and verses with a fresh voice.
- Hallmark is excited to offer 12 new cards, created through the Mother’s Day Unleashed Contest (HallmarkContests.com). The collection of 12 sweet and funny cards, featuring our favorite four-legged friends, are perfect to send to any pet-loving mom or grandma.
- Hallmark.com offers a variety of cards and e-cards for Mother’s Day. Use Hallmark.com's online personalization services to address, stamp and mail your Mother’s Day cards for you.
- Hallmark Gold Crown® Mother’s Day gifts focus on one strong consumer need identified by Hallmark research – the need to show Mom or Grandma that she is loved and appreciated for who she is with unique, meaningful, memorable products. Many of the gifts can be personalized to help consumers express their love in ways that fit their relationships.
- Saying “I love you” or “I appreciate you” isn’t always easy, but with new Blooming Expressions, it’s easier when you say it with a flower! A stunning bloom is showcased in a beautiful white vase – is sure to create a memory that lasts. The stunning red, pink, lavender and yellow blooms are showcased in a beautiful vase – press a button and watch the blooms unfold to reveal a heartfelt sentiment.
- New this Mother’s Day, Recordable Artwork – capture the story behind the art! Hallmark research shows that parents want to preserve their children’s stories before the memories are gone forever, and they want to see the world through their children’s eyes. Four new products make that possible:
- Canvas Art Kit - A child paints on the canvas panel, lets it dry and then inserts the artwork into a recordable 9” x 9” black plastic frame. The frame holds 40 seconds of recording time. Complete with Crayola washable paints and paint brush.
- An Art Gift Book is a perfect way to give permanent memories to mom. This make-and-give book features Hallmark illustrations, verses and the child’s own drawing and voice. Frame on cover holds photo of child with special person and 20 seconds of recording time for dedication.
- Capture the magic of a child’s creativity and preserve special memories with Recordable Greeting Cards. A die-cut frame on the front of each card holds an 8 1/2” x 11” paper so a favorite piece of artwork, award certificate or any other special treasure can be shared. Each card features 10 seconds of recording time.
- Magnetic Photo Clips - A fun and unique way to personalize and showcase important papers like artwork, certificates, photos and more. Can be used to pair a special piece of artwork with a 40 second recorded message and holds a school-sized 2” x 3” photo. Features bright-colored plastic frame with clip and magnet.
- Hallmark’s Family Tree is a creative way to showcase a family’s lineage. The Family Tree proudly displays framed photographs of relatives and also provides space for new family additions. Frame kits, featuring different quantities and styles of frames, are also available to help families customize their tree. The 3-piece Heart Frame Kit is free with the purchase of the family tree base.
- A Personalized Shadowbox Frame holds three to four photos and comes with a variety of sentiment options that can be placed in the frame, including options for Mom, Nana, Grandma, Grandpa, Papa, love and general, as well as blank paper that can be personalized.
- New sterling silver Mother's Day necklaces feature one of five messages, and are promotionally priced - $19.95 with any 3-card purchase. The “A Mom is friend for life” and “Mother is another word for love” necklaces are perfect for any mother-figure, the “We never outgrow Grandma’s love,” and “Nana is at the heart of so many wonderful memories” necklaces show grandmas how much they are loved, while the “Beautiful inside and out…” necklace is right for just about any special someone. Each necklace comes in a gift box.
- Hallmark offers gift bags, gift boxes and rolls of wrapping paper – along with coordinating ribbons, tissues and gift trims – in springtime patterns perfect for Mother’s Day.
Holiday History
Anna M. Jarvis, born in 1864 in Webster, Va., is credited as the force behind Mother's Day. When Jarvis was 41 years old, her mother died. On the second anniversary of her mother's death (the second Sunday in May 1908), Jarvis made public her plans to establish a day to honor mothers.
Other sources report "mother's day" church services on May 10, 1908, in Grafton, W. Va., and a celebration of mothers at the Wannamaker Auditorium in Philadelphia, Pa., on the same day.
The observance became official in 1914.
In Stores
Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.