Diwali
Celebrated October 28, 2008
| Diwali (Du-vah-ly) is a five-day celebration that begins on the 15th day of Kartika, according to the lunar calendar. |
| The celebration is one of the most important holidays for Hindus. |
| Diwali is the holy tradition celebrated by people of Hindu faith that symbolizes the victory of light over darkness. It also traditionally marks the beginning of the New Year. |
| There are an estimated 2 million Hindus of Indian origin in the United States, and there may be as many as 1 million practicing American Hindus who are not of Indian origin. (Source: Hindu-American Foundation, 2004) |
| Hallmark first made cards for Diwali in 2003. |
2007 Product Features
Hallmark offers four different multi-pack card designs for Diwali.
The cards convey wishes for happiness, success, prosperity and joy in the coming year, and celebrate the family, friends and beliefs that are such important parts of Hindu celebrations.
Holiday History
As with other Indian festivals, Diwali signifies different things to people across the country. In northern India, Diwali celebrates Rama’s homecoming from 14 years of exile after defeating Ravana and his coronation as king. In Gujarat, the festival honors Lakshmi, the goddess of wealth. In Bengal, it is related to the goddess Kali. But everywhere, it is celebrated with the same sprit and signifies the renewal of life.
In Stores
Available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.