Hallmark Introduces First Recordable Cards With Music
Consumers can sign a new card with their voice
KANSAS CITY, Mo. (April 21, 2008) — Until today, greeting card senders could only sign their name to a card. Now, consumers can sign cards with their voices. Hallmark Cards – the first company to introduce cards with original music by the original artists – introduces Recordable Cards With Music, a new innovation just in time for Mother’s Day. The cards are available at Hallmark Gold Crown® stores and fine retailers nationwide.
First-of-their-kind Recordable Cards With Music allow the sender to record up to 10 seconds of a personal voice message right into the greeting card. The message is immediately followed by a pre-recorded song clip with original music by the original artist. The recorded message and song clip play whenever the card is opened.
“Card senders are always looking for ways to tell loved ones how much they care. New Recordable Cards With Music let senders use their own voices to tell their moms exactly how they feel,” said Andre du Broc, editorial director at Hallmark. “There is nothing else like it in the greeting card industry.”
Americans send 155 million greeting cards to moms at Mother’s Day, the third most popular of card-sending holidays. This year, many of those cards will be sent to mothers serving military deployments overseas. Hallmark is providing new Recordable Cards With Music to children and families at several military bases. These families will be able to send their personal voice greetings to their deployed moms inside the new cards. Additionally, Hallmark captured voice messages of support to military moms from several celebrities attending the 2008 Rock and Roll Hall of Fame induction ceremony. Those cards, with recorded Mother’s Day greetings from Tom Hanks, Meg Ryan, Billy Joel and others, will be shipped to deployed moms in time for Mother’s Day.
“Mother’s Day is the perfect time to introduce Recordable Cards With Music because most moms would probably agree there is no sound sweeter than their child’s voice,” said du Broc. “So, when Mom opens her card this Mother’s Day and hears the sweet music of her child’s own voice, followed by a real song clip, her world will surely be rocked!”
Hallmark offers 15 Recordable Cards With Music in the Mother’s Day greeting card line. For more about new Recordable Cards With Music, and to view and hear a demonstration, visit Hallmark.com/addyourvoice.
About Hallmark Cards, Inc.
Kansas City-based Hallmark has been helping people communicate, celebrate and connect for nearly 100 years. Hallmark greeting cards and other products can be found in more than 43,000 places in the U.S. alone, with the network of Hallmark Gold Crown® stores providing the very best selection. The Hallmark brand also reaches consumers online at Hallmark.com, on newsstands through Hallmark Magazine, and on television through Hallmark Hall of Fame original movies and the top-rated Hallmark Channel. In addition, Hallmark publishes products in more than 30 languages and distributes them in 100 countries across the globe. The company’s Crayola subsidiary provides fun and imaginative ways for children to colorfully express themselves. In 2007, privately held Hallmark reported consolidated net revenues of $4.4 billion. Charitable giving of $16 million a year focuses on the well-being of children and families, vibrant arts and cultural experiences, and basic services for people in need in the communities where Hallmark operates. For more information about the company, visit http://corporate.hallmark.com/.