Hallmark Announces E-Card Subscription Plan
First-of-its-kind plan for Hallmark offers unlimited premium e-cards and a reminder service.
KANSAS CITY, Mo. (June 23, 2009) — Hallmark Cards announces its first e-card subscription plan, which offers consumers unlimited sending of exclusive e-cards for $9.99 per year.
The plan encompasses all of Hallmark’s premium e-cards, including those featuring hoops&yoyo™ and Maxine, as well as licensed e-cards with hit music and movies such as The Office™, Madagascar ™ and Star Wars™. Hallmark e-cards sell individually for $.99.
Consumers can personalize the e-cards when it’s convenient and Hallmark will send them anytime during the course of the subscription. Hallmark’s reminder service and address book make it easy to remember important dates and events.
“We know people enjoy connecting with their friends and family by using e-cards featuring their favorite characters, movies and music,” notes Hallmark product manager Shelley Mathews. “This plan makes it easy and convenient to send those e-cards when they’re needed. The cards can be selected ahead of time and sent out right on time.”
Details are available at www.Hallmark.com.
About Hallmark Cards, Inc.
Kansas City-based Hallmark has been helping people communicate, celebrate and connect for nearly 100 years. Hallmark greeting cards and other products can be found in more than 41,500 places in the U.S. alone, with the network of Hallmark Gold Crown® stores providing the very best selection. The Hallmark brand also reaches consumers online at Hallmark.com and on television through Hallmark Hall of Fame original movies and the top-rated Hallmark Channel. In addition, Hallmark publishes products in more than 30 languages and distributes them in 100 countries across the globe. The company’s Crayola subsidiary provides fun and imaginative ways for children to colorfully express themselves. In 2008, privately held Hallmark reported consolidated net revenues of $4.3 billion. For more information about the company, visit http://corporate.hallmark.com.