Interested in visiting Hallmark? Our world headquarters reside in an area known as Crown Center, on the southern edge of downtown Kansas City, Mo.
It’s hard to fathom that back in the 1960s, this now vibrant area was blighted and run down. Through the vision and dedication of the Hall family, the area around Hallmark headquarters was developed into a thriving center for working, living and playing. Today the Crown Center area attracts millions of people to the heart of the city each year and has been a catalyst for the ongoing redevelopment of Kansas City’s urban core.
Come visit the home of Hallmark and experience where creativity begins.
Crown Center — This unique shopping, dining and entertainment district features live theatres, ice skating, children’s exhibits, and an ongoing schedule of events. New attractions just opened in 2012 include the SEA LIFE Aquarium and LEGOLAND Discovery Center. In addition, two hotels connect to the Crown Center Shops to create a destination like no other in Kansas City.
Hallmark Visitors Center — Wander through the Hallmark Visitors Center and discover where a storied past and an exciting future come to life for one of the world’s premier creative companies. Discover the Hallmark story with exhibits that demonstrate the creativity and innovation that go into making Hallmark products. The Hallmark Visitors Center is educational, fun and free.
Kaleidoscope — Kaleidoscope nourishes that heart-tickling, skin-wriggling, toe-tapping, brain-bubbling creative spirit that lives inside every child. Children use their imaginations to make art projects with leftover materials from Hallmark's manufacturing processes. Since 1969, Hallmark has sponsored this free creative art experience for children.