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The Hallmark Difference

Employees working togetherA creative and collaborative work environment inspires product innovation.

Committed to Creativity

Appreciation for and understanding of the creative spirit runs deep at Hallmark. Founder J.C. Hall began the tradition of nurturing creativity that keeps our more than 800 artists, designers, stylists, writers, editors and photographers motivated and inspired. Some creative employees joke that working here is "like being paid to go to graduate school." That's because they have access to unparalleled creative resources, such as a corporate fine art collection and archives, a creative library, renowned visiting speakers, and ongoing renewal opportunities.

Innovation for Success

Our success is tied to keeping up with the needs of today. Whether it's creating new products or entirely new businesses, we are constantly innovating. We stay in touch with consumers through ongoing research and interaction to gain insight into their lives. We innovate in the ways we develop products, too – Hallmark artists are just as likely to draw in charcoal or hand-paint an illustration as they are to design on a sophisticated 3-D computer system or use laser-cut technology. It's an ever-changing world, so we're an ever-changing company.

Diwali cardDiversity in our workplace, our supplier base and our product lines is important to Hallmark.

License to Celebrate

With seven of today's top 10 licensed properties, Hallmark lets you invite your favorite characters to your party. We entered our first licensing agreement back in 1932, when we licensed the rights to use Disney characters on greeting cards. Since then Hallmark's portfolio of licensing partners has grown to over 75 licensors with products appearing across America and around the world. Our licensing leadership also extends to our latest innovation, Cards With Sound, which include the original sound clips from popular movies, TV shows and songs.

A Good Place to Work

Our employees like working here, and they like to build careers here. With creativity and innovation at our core, it's easy to see why. Whether it's a marketing, manufacturing or maintenance job, there's a clear link to the company's mission. Hallmarkers also enjoy great benefits, the recognition of work-life balance, and a share in the company's profits. Because we value each person and understand how important good relationships are, our workplace reflects those values.

Culture Collaboration

We recognize and celebrate diverse cultures, especially as the world becomes more connected. We embrace our similarities and differences, and see them as an opportunity to help connect and celebrate with even more people. Our employees reflect this wonderful, varied gift of humanity. You can also see this reflected in our workplace practices, our diversity programs, our philanthropic efforts and our product lines.

Employees in creative libraryResources like a permanent creative library help inspire Hallmark's creative community.
Colaboration with Employee Resource GroupA Latina marketing consultant meets with the Hispanic employee resource group.
Bad to the Bone sound cardHallmark's Cards With Sound  play music by original artists thanks to licensing leadership.