Hallmark's Businesses


Hallmark Greetings

Our global greetings business sells greeting cards and gifts in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide.  


Hallmark Retail

Our retail operations include 2,000 Hallmark Gold Crown stores in five countries that offer artistry, multi-cultural, local, and digital products in the U.S., Canada, England, Ireland and Scotland.

Complimenting strong Hallmark Keepsake and ornament growth, developments in our retail business include our Gold Crown stores now being featured inside existing retailers such as Ace Hardware, and customers have a more convenient shopping experience with expanded digital capabilities such as:

  • Ship-from-Store
  • Ship-to-Store
  • Buy Online, Pick Up in Store
  • Retailer Landing Pages

Hallmark Home & Gifts

Our Home & Gifts offerings provide a broad array of home décor and gift product throughout the U.S. from baby to trendy to whimsical.



Crown Media Family Networks

Crown Media Family Networks & Hallmark Channel

The home to two of cable's leading family friendly networks, the Hallmark Channel and Hallmark Movies & Mysteries Channel.

Founded: 1999
Hallmark Channel (2001), Hallmark Movie Channel (2003)
Headquarters: Studio City, Calif.

  • Hallmark Channel is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers.
  • Hallmark Movies & Mysteries Channel is a 24-hour cable network dedicated to bringing viewers family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events. The network is available in HD and SD to a national audience of 53 million subscribers.

Crayola, LLC


Crayola offers a wide range of art materials and toys designed to spark children's creativity around the globe, including 13 million crayons that are made every day. The third largest toy brand today, Crayola is the recent winner of Toy of the Year Award for its Air Marker Sprayer in the Activity Toys category.

Founded: 1903
Acquired: 1984
Headquarters: Easton, Pa.


Crown Center Redevelopment Corp.

Crown Center

A real estate development company that manages the 85-acre hotel, office, entertainment and residential complex surrounding the world headquarters of Hallmark Cards, Inc.

Founded: 1968
Headquarters: Kansas City, Mo.

  • Regional attraction offering a variety of shopping, dining and entertainment options
  • Key player in Kansas City’s meeting and tourism industry
  • A premier office address for businesses
  • Attracts 5 million people annually